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FLORA LATTE | Brand Design Case Study
Project Type
Branding & Packaging
The Challenge
Create a coffee brand identity that appeals to young, creative audiences while balancing playful doodle elements with bold, mature typography.
Target Audience
Students, social media enthusiasts, and young adults seeking aesthetic and shareable coffee experiences.
Approach
Combined a bold Impact wordmark with a hand-drawn doodle character emerging from a cup, handing a flower, representing personality, humor, and “cool vibes.”
Color & Typography
Used buttery yellows, rich browns, and pastel accents for warmth and energy. Supporting fonts Oswald and Montserrat establish hierarchy and readability.
Execution
Designed a cohesive visual system for logo, menus, packaging, social media, and café signage. Character elements were also adapted for merchandise and digital content.
Outcome
Flora Latte achieved instant recognition and emotional connection, creating a brand that is visually engaging, Instagram-ready, and memorable.
